SMI & SME Worldwide Network, The Centre for National Productivity & Globalisation (hereinafter known as The Centre), does not only serve SMIs and SMEs, it also extends over regional boundary and reaches out to listed & giant companies, government-linked companies(GLCs), foreign & international companies from all industries/enterprises incorporated in Malaysia and abroad.
The Centre is founded with the aims to provide a gateway to more extensive global market; to enhance business success using the strategy of the “3-in-1 Business Success Recipe”: ISO, Branding & Achievement Award; to present an opportunity to create new niche markets and to avoid the unnecessary “Red Ocean” competitions and to facilitate business networking for better productivity and profitability.
By broadening the focus beyond advertising alone, the missions of The Centre are to lift the perception of winners above clever headlines and smart design, and to explore the feelings and emotions transmitted between a message’s creator and his recipient. The intellectual and emotional achievement of communication transcends the barriers of distance, language and culture.
In addition, The Centre highly promotes the ideology as follows: One award for all Malaysians; creativity and innovation connect unrelated things related, make irrelevant parts relevant, because creators and innovators always survive; branding and image building do not reflect everything and anything, but they present a lot of things; business is an art of making impossible things possible and profitable; vision is the art of seeing things invisible.
In short, The Business Of The Year Award presented by The Centre is primarily for long-term image building, and it simultaneously functions as a breeding ground for the world’s local enterprises, i.e. to globalize local enterprises with special local elements.
The previous winners included multi-national companies, listed companies, big companies, SMIs and SMEs: PNB, Technology Park Malaysia, Limkokwing University of Creative Technology, AmAssurance Bhd, Starbucks Coffee, 7-Eleven, Tenaga Nasional Bhd, PKNS, Maxis Berhad, Puncak Niaga Holdings Berhad, Metro Parking, UTN, Grand Dorsett Subang Hotel, KPJ Ipoh Specialist Hospital, Star RFM Sdn Bhd, etc. And, the celebrity who topped the list was the Mentor Entrepreneur Category recipient Professor Emeritus Tan Sri Dato’ Dr. Limkokwing.
The guests of honour for the award presentation dinner over the last 4 years were- Datuk Seri Dr. Chua Soi Lek, Health Minister in 2005, Dato’ Seri Mohamed Khaled Nordin, Minister of Entrepreneurial & Cooperative Development in 2006, Datuk Robert Lau, Deputy Minister of Housing & Local Government in 2008, and Dato’ Mukhriz Mahathir, Deputy Minister of International Trade and Industry in 2010. The functions were widely covered by the English and Chinese media in East and West Malaysia, such as The Star, Sin Chew Daily, China Press, Nanyang Siang Pau, Oriental Daily, Kwong Wah Yit Poh, International Times and United Daily.
On future plans, The Centre will implement a couple of business delegations in the pipeline for more explorations and expansions to foreign markets, especially Dubai in United Arab Emirates, Guangdong, Xian, Beijing in China and ASEAN countries. These business delegations-reserved mainly for award winners and major recommended participants-will focus on dialogues with province governments, foreign trade bureaus, chambers of commerce and visits on factories or trading/distribution centres. #